01 / What we do
Attract, create, build. In that order.
A customer sees you, then decides to trust you, then needs somewhere to buy. Each skill is one of those steps, and the arc is the order they happen in. We do all three, so there is no handover between them and no one to blame but us.
Skill 01
Attract
Most of your customers are within twenty miles and looking on their phone. Attract is the part of the month that puts you in front of them: ads on Meta and TikTok, search on Google Ads, the Maps listing, and the email that follows up. Every channel is tracked, so at the end of the month you know what a lead cost.
A typical month is one or two channels running, rebuilt when they tire, with a number per channel at the end of it.
Everything in Attract- Paid socialMeta, TikTokAds built from your own footage, targeted by postcode and interest, and rebuilt when they tire.
- SearchGoogle AdsBids on the searches people make when they are ready to buy, with a landing page for each.
- Local SEOMaps, listingsYour Google Business listing kept accurate, reviewed and photographed every month.
- EmailLists and flowsA list built from enquiries and customers, with a follow-up flow written once.
- AnalyticsWhat actually workedOne tracking setup across the ads, the site and the phone.
Skill 02
Create
Trust is built from what people can see. Create is the shoot day and everything cut from it: photographs of your work and your team, video for the ads and the site, copy that says what you do in your own words, and the design that holds it together.
A typical month is one shoot and a month of posts, ads and pages cut from it.
Everything in Create- PhotographyOn locationHalf a day on site with the team, the kit and the finished work.
- VideoShoot and editShort pieces shot on the same day, cut once for the ad and once for the site.
- CopyWords that sellWritten from a conversation with you, in your vocabulary.
- DesignBrand and layoutLayouts, ad frames and print from one set of rules.
- MotionTitles and cutdownsTitles, captions and six-second cutdowns from the long edit.
Skill 03
Build
Build is the part most agencies subcontract. We write the code ourselves: landing pages for the campaigns, sites that load fast and say the right thing, and where a spreadsheet has become the business, an app that replaces it.
A typical month is a landing page for each campaign, or one phase of a site or app spread over the months it takes.
Everything in Build- WebSites and landing pagesSites and landing pages we host ourselves, one page per campaign.
- AppsBespoke toolingBookings, rotas, quotes, stock: the spreadsheet that runs the business, rebuilt so a typo cannot break it.
- PortalsClient-facingA login for your customers to see their orders, bookings or files.
- IntegrationsJoining the estate upPayments, accounting, calendars and the ad platforms talking to each other.
- HostingRun and maintainWe run what we build, with monitoring and a monthly patch.
Start
Fifteen minutes, then you decide.
A short call to go through what you are running now and what is worth doing first. If we are not the right people for it, we will say so.